Leaving aside the fact that there are at least 25 people involved in a Sublimotion performance and the presentation of its food to the 12 diners present, there’s an impressive amount of high-tech activity in the background and foreground.
The team consists of brilliant designers, engineers, stage directors, composers, illusionists, and actors, and is led by co-founder Founder and Creative Director Eduardo Gonzales. In 2000 Gonzales opened his own event agency, Vega Factory, in charge of the conception, production and development of Sublimotion.
His more than twenty years of experience in the creation of great events and shows, together with his creativity and passion for the performing arts, have allowed the development and evolution of this new dining experience. With extensive training in design and communication, Eduardo sketches in pencil each of the scenes that make up this show, thus creating, an emotional timeline that will later be able to transport the diner to the different dreamed scenarios.
His knowledge of the latest technologies applied to the immersive experience has made the Sublimotion concept evolve to what it is today. Eduardo offers us, with this performance, a look into the future that allows us to visualize what a dinner with friends will be like in the year 2050.
"Our goal has always been to transform the table into the best possible stage, a place where we can enhance the pleasure of sharing knowledge, gastronomy and emotion"
The experience focuses on Chef Paco’s take on fantastic molecular gastronomy, served at a large 12-seat dining table. The table and dining room ("the capsule") magically transform throughout the dinner so that each course immerses the guest in a different sensation or environment. The Sublimotion state-of-the-art system includes 360-degree screens of over seven million pixels and fifty thousand lumens. It creates a vivid setting to stimulate diners’ senses, ensuring the experience goes way beyond that of a normal restaurant, from controlling the temperature and scents to arranging a musical ambience fit for the occasion. Every surface, from the walls to the table, can be projected onto.
Thanks to the great working team, diners will be immersed in an unforgettable hybrid culinary experience. The real and the virtual are combined to achieve one of the most extraordinary moments that can be enjoyed around a table.
For the first time in history, a line is being crossed where guests can ponder how culinary experiences of the future will evolve. Being able to taste real gastronomy within virtual spaces opens up a window of unlimited possibilities.
The whole Sublimotion performance is an exciting journey in time and space, which can really only be explained by those lucky enough to experience it first-hand.